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What do you
do? Have your verbal business card ready to present
When you're at a meeting, convention, or business
gathering, you're bound to be asked what you do.
But many people who are good at their jobs don't
know how to explain them in a few words. Too bad.
According to the Advantage Edge Newsletter, unless
you have a verbal business card ready, you could
miss an important connection, a future sale, or
more.
You should be ready with an answer you can give
in 30 seconds or less because your listener has
a very limited attention span, especially in the
midst of a group. He or she may not even care
what you do and is just trying to make a little
conversation.
That's where your advance preparation will allow
you to grab his or her attention.
Don't just give your job title, tell about your
business briefly using verbs, numbers, and PR
techniques, say the experts at Nightingale Conant.
You may have spent a great deal of time designing
your paper business card, but your verbal business
card will be given far more often. That means
designing it and rehearsing it can pay off by
capturing and holding the listener's attention
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