It is a non-profit organization that distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well being, environmental preservation and strengthening families.
Ad Council icons and slogans are woven into the very fabric of American culture. Here are a few examples:
- Smokey Bear's: "Only You Can Prevent Forest Fires"
- The Crash Test Dummies: "You Could Learn A lot from a Dummy"
- McGruff the Crime Dog's: "Take A Bite Out of Crime"
- Drugs: "A Mind is a Terrible Thing To Waste"
- Drunk Driving: "Friends Don't Let Friends Drive Drunk"
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