Film Reels

Coca-Cola Formula

Film ReelsCoca-Cola

It is claimed that only two persons know the complete formula for Coca-Cola syrup.  Company policy forbids them from traveling in the same plane.  When one dies, the other is to choose a successor and impart the secret to that person.  So secret is Coca-Cola’s formula that the identity of the two initiates is itself a secret.  Coca-Cola chairman Roberto Goizueta- a likely candidate because his background is in research and quality control- refused comment when Fortune magazine asked him in 1981 if he knew the formula.  The written recipe is in a safe-deposit vault at the Trust Company of Georgia.  The vault it’s claimed, can be opened only with the approval of the Coca-Cola board of directors. Clearly the syrup recipe is perceived as the heart and soul of the Coca-Cola Organization.  Said the 1981 Coca-Cola annual report, commenting on the Columbia Pictures acquisition, “Programming is to the communications and entertainment businesses what syrup is to the beverage business.”