Are Perfumes Over Priced?

Perfume illustration

Recently, it’s come to light, that the “juice” of a perfume bottle generally cost under $10. See full article “Behind the Spritz”

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One of the reasons for all the secrecy is the cost. Once the ingredients of a perfume are known, the cost of raw materials can be eliminated.  In most cases, this cost is a small fraction of the retail sales price- a fact of life in the fragrance industry but one they’d prefer not to publicize.

From the book Big Secrets by William Poundstone

Recently, it’s come to light, that the “juice” of a…